Do Bass Have A Favorite Color?

Largemouth Bass Eating Red Worm

The answer is surprisingly yes!

Studies have shown that bass are more likely to strike lures that were or included the color RED. This only held true in shallower water as RED is also the first color to disappear as you travel deeper into the water column.

The next time you are fishing in 10 feet or less (before red starts to disappear in the water column), consider using a red lure or a bait with red flake.